BabyBjörn today

Our goal, right from the start, has been to make everyday life easier for families with young children. We have also been firmly convinced, right from day one, that you shouldn’t have to buy loads of products when your children are small – just a few that really work. We still believe that and are working with our suppliers, distributors and employees to build a worldwide network, with a corporate culture based on a fundamental interest in children and their development.  

Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.

Many of our employees are, themselves, parents of young children, and they are driven by a desire at all times to exceed our own expectations of ourselves. Our baby carriers, potties, travel cots, bouncers and other products must, quite simply, be the best on the market. Which is also why the current BabyBjörn range has, in every respect, been developed to suit the lifestyles of today’s families with small children, all over the world.
 
Our Scandinavian roots are a constant theme of everything we do. For us, good design is always a combination of practical functionality and attractive appearance. Our fundamental commitment to safety is a consequence of the society in which we, ourselves, grew up. As is our desire to inspire fathers to get involved, right from the start, and to encourage parents to play an equal part in their child’s development