Close to Heart – since 1973
We have believed in closeness for many years. As early as 1973, we launched our first baby carrier. It was designed to carry baby heart-to-heart to provide optimal closeness between baby and parent from birth. Today, the Baby Carrier Original is a treasured classic the world over. It also has a special place in our own hearts as it has grown into an entire family of baby carriers, allowing millions of children and parents to enjoy that essential closeness every single day.
Easy to use
Baby Carrier Original is a small and easy-to-use baby carrier that is a perfect fit for your newborn baby. It fits parents securely and comfortably with only a few adjustments.
Easy and secure – 24/7. The baby carrier is easy for you to put on and take off by yourself, which means you can use it at night too if you choose.
The smart safety click lets you know you’ve done it right. Thanks to the colored buckles and the smart safety click, it’s not possible to fasten the baby carrier incorrectly.
The two-part design allows you to lift your sleeping baby out without waking them. Just unfasten both side latches to open the front completely.
Would you like a baby carrier with a waist belt and back support?
Baby Carrier Original has been developed specifically for your newborn baby, when a small and easy-to-use baby carrier is practical and convenient. When your child grows larger and heavier, or you need extra back support and pressure relief, we recommend Baby Carrier Miracle.
You can choose fabric!
This product comes in three fabric collections.
Soft and comfy cotton
Soft and pure cotton that is comfortable against your baby’s skin.
Cool and breathable mesh fabric
The mesh fabric is the ideal choice for a warmer climate. The breathable mesh fabric keeps both you and your baby pleasantly cool and comfortable. The main fabric is our specially developed 3-D mesh with excellent breathability and moisture-transporting qualities. It also dries rapidly after washing.
Pure and soft organic cotton
Caring for the next generation. The organic cotton is grown and manufactured in compliance with strict environmental regulations.
Tested and safe
All fabrics are kind to your baby’s delicate skin and completely harmless to taste. They are approved in accordance with Oeko-Tex Standard 100, class 1 for baby products, which guarantees that they are free from harmful and allergenic substances. The fabrics also meet both European and American safety standards.
“Moments of intimacy are conducive to the parent-baby bond. When you carry your baby, you are really interacting with him or her and sharing a moment which fosters the bond, promotes mutual understanding and brings the thought process and the body together as one.”
Psychologist, Psychoanalyst and Specialist in Child Development
Provides essential closeness
Baby Carrier Original allows you and your baby to enjoy each other’s closeness and to get to know each other. Your newborn baby is soothed and reassured by the warmth of your body and the sound of your heart and voice. And as a parent, you learn to recognize and understand your baby’s needs. This creates the emotional bond that is so essential for your baby’s development and for your ongoing relationship.
Baby Carrier Original was the only thing that worked during my daughter’s first three months. She had colic and being close to her Mom or Dad was the only thing that soothed her. We’d never have been able to carry her in our arms for such long periods, and it’s a big plus that the baby carrier is so simple to put on and take off fast.
Michaela, mom to Samira, 1 year
Perfect for your newborn baby
Baby Carrier Original is specially designed in collaboration with pediatricians to fit your baby from birth – you don’t need any extra insert or pillow. Find out about our collaboration with paediatricians.
The sturdy and adjustable head support provides proper support for head and neck.
Ample back support while legs and hips are held in an ergonomically correct position.
Upright position keeps your baby’s airways free and allows you to check on your baby’s breathing.
Free movement for arms and legs, which develops muscles, motor skills and coordination.
Instructional film - carrying your baby facing you in the baby carrier:
See all instructional films for Baby Carrier Original
Discover the world together
At the age of 4 to 6 months, when your baby’s back and neck muscles are sufficiently developed to hold their head up, you can start to carry your baby facing forward for brief periods. Most babies are thrilled to observe their surroundings with their back nestling safely against Mom or Dad. It’s a safe way to experience two worlds at the same time.
Baby Carrier Original was the only thing that worked during my daughter’s first three months. She had colic and being close to her Mom or Dad was the only thing that soothed her. Both her dad and I are convinced that the warmth of our bodies and the movement as we wandered about with her helped her to relax. We’d never have been able to carry her in our arms for such long periods, and it’s a big plus that the baby carrier is so simple to put on and take off fast. And when she finally fell asleep, it was easy to lift her out without waking her – you simply unfasten the baby carrier into two parts.
Michaela, mom to Samira, 1 year
“This baby carrier rocks”
Read the article: www.mumsnet.com
”The BEST thing we bought for our baby”
Read the article: www.productreview.com
Inspired by the idea of closeness
The concept that newborn babies need physical contact and enjoy being carried by their parents is a given for most people today. But psychological research only began talking about closeness in the 1950s. It took until 1970 for medical experts to establish how important eye contact and physical closeness between baby and parent is – especially during a baby’s first six months.
In the 1960s, Björn Jakobson had founded the BabyBjörn AB company and developed the baby bouncer. He was inspired by this new research on the importance of closeness, and his response was to begin developing a baby carrier in collaboration with paediatricians. A baby carrier would maximize closeness – promoting the bond between parents and their newborn baby – while functioning as a practical everyday aid. The birth of Bjorn’s and Lillemor’s fourth child gave them plenty of opportunities to test the baby carrier in the peace and quiet of their own home and add the all-important finishing touches.
It seemed fitting to give the new baby carrier the name Hjärtenära (“Close to heart”) when it was launched in 1973. The baby should be carried close enough to kiss – high up on the parent’s chest – and heart to heart.
At the beginning of the 1970s, it was almost unthinkable for men to carry their children, but research showed that parents who form an emotional bond with their children through physical closeness early on have better contact with them later on in life as well. So the baby carriers were designed to appeal to both moms and dads.
BABYBJÖRN has always addressed both parents in advertisements and on packaging.
The entirely new Original
As the 1990s approached, BabyBjorn developed a new baby carrier design that would be even more simple and comfortable to wear. The launch of the new Baby Carrier Original in 1991 signaled an important step in baby carrier development. Because all the buckles were now on the front of the baby carrier, it was easy to put on and take off without help. The new two-part design was completely unique and made it possible to transfer a sleeping child to the crib without waking them. Baby Carrier Original was intended for use just by newborns, but a smart adjustment buckle allowed the baby carrier to grow with the baby and this extended the amount of time it could be used. Another important innovation was the option of carrying the slightly older baby facing forward.
Baby Carrier Original was the first baby carrier with the parallel lines on the front – a feature on all BABYBJÖRN Baby Carriers. Seen here is a nautical design typical of the 90s.
The black color scheme was introduced after the fashion magazine Harper’s Bazaar was flooded with calls from readers wondering where they could buy the black baby carrier it showed. The Baby Carrier Original in the magazine was actually navy blue, but the picture was in black-and-white. Since then, the black baby carriers have been by far the most popular.
The black Baby Carrier Original was soon popular among celebrities, and BABYBJÖRN began to be seen in slightly more fashionable contexts.
The classic Original in today’s baby carrier family
Today the classic Baby Carrier Original is one of the most popular baby carriers all over the world. It is the basic design in our baby carrier range, where all of the designs are based on Björn Jakobson’s idea from 1973 – a parent and a baby experiencing complete closeness to each other during the first important months of the baby’s life. The idea of carrying "close to heart."
The classic Baby Carrier Original remains popular. It’s the basic design in the BABYBJÖRN Baby Carrier line.