About us

We are a Swedish family-owned company that manufactures safe and well-designed, quality products for babies and parents worldwide. We are passionate about simplifying everyday life, nurturing closeness, and helping families with young children to enjoy each precious moment.

BabyBjörn at a glance

Established: 1961 by Björn Jakobson and his sister-in-law, Elsa Jakobson
Type of Company: Family owned
Employees: approx. 150
Office: Head office in Solna, logistics centre in Småland, and offices in New York, Tokyo, Shanghai, Seoul and Hong Kong.
Number of markets: 55, of which the USA is the largest, closely followed by Japan and South Korea.
Turnover: approx. SEK 1 billion per year.
Products: baby carriers and baby bouncers, as well as sleep, kitchen and bathroom products.

Vater and child -closeness

Safety first

Since we make products for babies and toddlers, safety is our top priority. It’s always the starting point when we develop new or improve existing products. With many years of experience, and an ambition to go above and beyond existing safety standards, we want to be able to offer products that parents can use with complete confidence.

Bouncer and a baby's small feet

Simplicity as our lodestar

Making everyday life easier for families with young children is one of our greatest driving forces. So keeping things simple comes naturally to us. Simplicity is our lodestar in everything we do – from why we design our products to how we design them. We’re so happy and grateful to develop products that make life easier and help parents to enjoy all the wonderful moments of life with young children.

The BabyBjörn family - the new generation